When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails – is time-consuming, expensive and hit and miss.
But there’s an ingenious method many professional copywriters use that will have you creating content in a jiffy – without even picking up a pen!
Hold on tight, this will blow you away. The simplicity of it, yet the sheer efficiency of it is so impressive.
Here’s how.
organise to have a colleague to interview you
choose questions that showcase your expertise and knowledge
record that conversation on Zoom or even better, use Otter.ai (a free transcription tool)
get the recording transcribed
that transcription can now be edited and turned into a series of blogs
those blogs become “Cheat Sheets”
those “Cheat Sheets” become Infographics
those blogs and infographics become an eBook
that eBook becomes an online mini-course
the online mini course becomes a webinar series
the webinar series gets put on iTunes as a video series
the audio from the webinar becomes a podcast
Just slice and dice! What an awesome way to create great content instantly! And you haven’t even picked up the pen.
(Thanks to Bernadette Schwerdt)